What do Barack Obama, Steve Jobs and Mark Zuckerberg all have in common? Aside from all being powerful and successful players in their respective fields, all these men have a ‘uniform’. Whilst the word ‘uniform’ conjures memories of the ill-fitted and starchy varieties in lovely colours such as pale blue and mustard yellow that we were forced to wear in school; in modern terms, it means adopting a ‘signature look’. In other words, it is an outfit that people immediately identify and recognise as synonymous with you. With the morning struggle of deciding what to wear, that’s where the fashion philosophy of a uniform comes into play, solving all of your fashion dilemmas before they even happen, predetermining what you will wear the third Wednesday in July- and every other day before and after that.
The ‘uniform’ approach to dressing is rapidly gaining momentum and popularity amongst men throughout the world and it is easy to see why. The benefits of this approach are endless. Firstly, once you perfect the foundation of your outfits, you can experiment and play around with texture, colours, shoes and accessories. Many fashion experts have also praised the approach as conveying a message to people of reliability and knowing what to expect, which is reflective of their character and work mentality. However, perhaps the best benefit of formulating and sticking to a uniform formula is that is saves you time by removing the worry associated with selecting an outfit. By eliminating gratuitous decisions from your life, the more you can clear your headspace and use your mental energy on things that matter. In an interview with Vanity Fair, Obama elaborated on the rationale behind this. “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. Because I have too many other decisions to make,” Obama revealed, explaining that he sticks to blue or grey suits.
o put this into practice, find an outfit that not only suits your body shape and that you feel comfortable in, but also slots into your lifestyle. Think a navy blazer, white shirt and cream chinos combo. Or a grey t-shirt, dark wash jeans and leather jacket. Pick a uniform that complements your aesthetic and can be dressed up or down, depending on the occasion. As the temperature changes, you may have to lose a few pieces or add a layer, however, the basis of your outfit remains unchanged. A grown-up uniform for a grown-up man- a fool-proof combination.