They say you never really know a man unless you have walked a mile in his shoes. We beg to differ - all you need to do is take a look at his shoes and they will tell you exactly the man he is. Shoes are one of those make-or-break accessories. They have the ability to make a casual tee and jeans look like a million bucks, or to make an Italian wool suit look considerably less luxurious. A great pair of leather shoes will last you the distance - if you know how to look after them. Trust us - a little TLC will keep them looking as good as the day you bought them.
Step 1: Lightly Clean the Shoes
Before you start applying polish to the shoes, you need to prepare them. Using a clean cloth and a light spray of water, lightly rub the surface of the shoes to remove any accumulated dust and dirt. This ensures a dirt-free surface, and avoids any unwanted scratching of the leather prior to conditioning. Wait for them to be fully dry before proceeding.
Step 2: Buff to Remove Dirt
It is always good to buff the shoes first, as it removes any dirt that is trapped in the seams.
Now it is time to use some muscle! Spend a few minutes with your brush buffing all over the shoe to level out any scuffing or marks on the shoes. Don't be afraid if you see some light scratch marks on the leather after buffing, as the conditioner will fill these in and remove them. Do not use a brush on any patent or suede leather shoes, as it will damage the leather.
Step 3: Shine and Condition the Leather
Leather is a skin and needs to be routinely moisturized, otherwise it can dry out and crack. When it comes to the conditioner, always use a pea size amount at a time, and re-apply as needed. Using your cloth and conditioner, buff the conditioner into your shoes in small layers, using tight, circular motions. Once you have covered the entire shoe surface, use your cloth to lightly wipe away any excess product. It is best to apply the conditioner onto the cloth first, instead of directly onto the shoe.
Step 4: Final Polish
After the initial shine, leave the shoes alone for around ten minutes. Using your cloth, tightly wrap it around your finger, and in circular motions quickly go over the whole shoe to give it a final shine. You are now good to go!
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